Changes coming to Neighborhood News Network
Coming later this month, readers will notice a new look to Trib Total Media’s weekly and monthly community newspapers. The changes, however, don’t end there. Readers can expect even more moving forward.
“New mastheads are just the beginning,” said Jennifer Bertetto, Trib Total Media President & CEO. “The Neighborhood News Network and our family of weekly and community newspapers are vital pieces of our organization and its future. We are reigniting our commitment to the communities we serve with some exciting changes.”
Trib Total Media started by realigning the editorial staff and creating new and non-traditional beats focusing more on topics than geography. Rather than writing for one or two specific publications, reporters will be covering stories that could appear in any or all Trib publications or websites.
“We are using data from Metrics for News to identify what types of content our readers are most interested in,” said Luis Fabregas, Trib Total Media Executive Editor. "With that information, we are able to reallocate our editorial resources to better cover the subjects that resonate with our readers.”
Readers will find the same hyper-local content they have come to expect from Trib Total Media’s community newspapers, but now they will be getting even more.
“We are also hiring freelance writers in key communities throughout our coverage area to help boost the amount of content we are able to deliver,” Fabregas added.
Changes are coming online to the Neighborhood News Network as well. In an effort to provide a better overall user experience, an internal team is working on a redesign of the Neighborhood News Network sites that will include moving the sites under the TribLIVE banner.
Readers will still be encouraged to post their own content to the sites, but they can expect new features such as more personalization and improved social media integration.
“Our goal,” said Bertetto, “is to leverage the power of TribLIVE, the most read local news website in Western Pennsylvania, to give readers what they want – more local news – through the Neighborhood News Network.”
“New mastheads are just the beginning,” said Jennifer Bertetto, Trib Total Media President & CEO. “The Neighborhood News Network and our family of weekly and community newspapers are vital pieces of our organization and its future. We are reigniting our commitment to the communities we serve with some exciting changes.”
Trib Total Media started by realigning the editorial staff and creating new and non-traditional beats focusing more on topics than geography. Rather than writing for one or two specific publications, reporters will be covering stories that could appear in any or all Trib publications or websites.
“We are using data from Metrics for News to identify what types of content our readers are most interested in,” said Luis Fabregas, Trib Total Media Executive Editor. "With that information, we are able to reallocate our editorial resources to better cover the subjects that resonate with our readers.”
Readers will find the same hyper-local content they have come to expect from Trib Total Media’s community newspapers, but now they will be getting even more.
“We are also hiring freelance writers in key communities throughout our coverage area to help boost the amount of content we are able to deliver,” Fabregas added.
Changes are coming online to the Neighborhood News Network as well. In an effort to provide a better overall user experience, an internal team is working on a redesign of the Neighborhood News Network sites that will include moving the sites under the TribLIVE banner.
Readers will still be encouraged to post their own content to the sites, but they can expect new features such as more personalization and improved social media integration.
“Our goal,” said Bertetto, “is to leverage the power of TribLIVE, the most read local news website in Western Pennsylvania, to give readers what they want – more local news – through the Neighborhood News Network.”